Samsung SUHD TV – TV Transport Me Campaign

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The Challenge

Create a unique experience with Samsung SUHD TV: A true-to-life picture quality. Based on an experience Grand Canyon video created in Indonesia. How do we tell Singaporeans Samsung SUHD TV has the best picture quality.

The Idea

An Instagram contest that turns the Grand Canyon into an SUHD spectacle. One that invites users to seek and discover the power of true-to-life TV for themselves.

Execution

Find the SUHD TV

Using Instagram’s unique visual grid, the “TV Transports Me” account shows an elongated grid image of the Grand Canyon, giving the impression that the user is ascending or descending it as he or she scrolls up or down.

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