Becher Ku

Becher Ku

Senior Product Designer at ShopBack

👋 Hello, I'm Becher - a product designer leading design systems at ShopBack. I specialise in design systems and all things technical about making design scalable in organisations. With more than 7+ years of experience in digital design, I started in ad agencies servicing clients like Microsoft, Unilever and Disney before transiting to UX design with one of the leading utilities companies in Singapore (SPGroup) - leading their product and visual identities. I also spent some time in consulting with Thoughtworks servicing public sector clients.

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💼 Current

Senior Product Designer (Design System) at ShopBack 2022 - PRESENT

⌛ Previous

Experience Designer, Consultant at ThoughtWorks 2021 - 2022
Senior Experience Designer at SP Digital 2018 - 2021
Digital Art Director at Multiple Ad Agencies (MRM//McCann, Cheil Worldwide...) 2012 - 2018
BA Web & Multimedia Design at Teeside University & The One Academy 2007 - 2011

💬 Speaking

Design System Team of One – HaloDesigners Aug 2023

🧳 Others

Teaching Assistant at General Assembly 2019
PSPO I Certification 2019

📖 Case Studies

🎨 Illustration

Concept for Tengah, Singapore’s first smart and sustainable town.
Concept for Tengah, Singapore’s first smart and sustainable town.
Concept for Changi Airport Group.
Concept for Changi Airport Group.

Agency Works

✏️ Some brands I have worked with
  • Aberdeen Asset Management
  • Cisco
  • Citibank
  • Disney Channel SEA
  • Fox Sports
  • Listerine
  • Mastercard
  • Mead Johnson Nutrition
  • Microsoft
  • Royal Brunei Airlines
  • Samsung
  • SGX
  • Starhub
  • Tourism New Zealand
  • Unilever Food Solution
  • Vivocity